FIVICS is a major archery manufacturer in Korea.
World Archery and FIVICS have signed a landmark 10-year sponsorship deal that sees the Korean manufacturer support the international federation’s global development projects, event portfolio and promotional initiatives.
It is the longest partnership to be agreed within the archery industry to date.
FIVICS is based outside of Seoul in Korea and manufacturers a complete range of archery products from bows to target faces. It also runs a number of Archery Cafés, including one below its head office, offering access to the sport to the general public.
World Archery is the international governing body for the important Olympic and Paralympic sport of archery.
Under its decade-long agreement, FIVICS will receive exposure at World Archery events, recognition in World Archery publications, access to World Archery media catalogues and dual-branded content.
World Archery secretary general Tom Dielen said: “As well as producing world-class equipment, FIVICS has expanded its business to make archery available to a wider audience through its Archery Cafés. We’re proud to work with companies who put the same focus on growing the sport as we do at World Archery.”
FIVICS CEO John Baek said: “FIVICS strives to apply creative and cutting-edge solutions to its archery products and expanding the sport. This long-term commitment to World Archery is an investment in growing the level and reach of archery at all levels.”